For us, the objective of communications is to inform, educate and entertain. How one goes about achieving that over digital media, and in particular social media, can be as simple or as complicated as one wishes. The heart of any communications is content, and in pharma, it must be compliant. What one then wishes to…
Fear of Social Media Companies are only one or two incidents away from a crippling catastrophe. Various public customer service disasters, especially those caught on film, have led to people airing their grievances over social media, costing companies hundreds of millions of dollars in lost stocks and share values, and compensation and settlement fees. Pharma…