The building, nurturing and maintaining of a company’s reputation and perception is vital for survival and prosperity. PR is informed by a company’s social media branding and marketing. Building goodwill by engaging in honest and open communication will positively impact social media branding and marketing objectives. PR is about living and breathing brand values, and social media is the perfect platform to share this through creative and engaging content. When PR is performed well, it can help companies come through even the toughest of times.


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