The marketing of your company and its offerings over social media is performed through creative content and is an important lever in your communications matrix. Priming your target audience with branding content, PR efforts, and engagement activities develops them from observers into followers and fans of your company and its offerings. This makes them more receptive to marketing messages and campaigns, which will help “sell” your company and put it “front of mind” for people when the need arises for what your company has to offer.


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