We are a boutique digital healthcare agency geared towards delivering a personalised service. We are small enough to enjoy a healthy 1-to-1 relationship with you and yet big enough to deliver your social media marketing campaigns and social media communications objectives for you. We endeavour to be an extension of your team, slotting in seamlessly into your systems and processes whilst adhering to industry guidelines and ethical standards to deliver your projects on time and to budget. We enjoy being at the pulse of modern communication, fully entrusted with your social media. We take seriously our responsibility to communicate compliantly and ethically with the medical community and the general public on your behalf over social media. We know that today’s pipeline compounds and devices will be tomorrow’s game-changing treatments, and we want to help ensure their effective communication over social media with those who matter.
For us, the objective of communications is to inform, educate and entertain. How one goes about achieving that over digital media, and in particular social media, can be as simple or as complicated as one wishes. The heart of any communications is content, and in pharma, it must be compliant. What one then wishes to…
Applying the Guidelines In our previous blogs, we discussed some of the challenges faced by pharma in using social media, how social media metrics indicate that pharma must produce more content and improve engagement, and the various guidelines that pharma must adhere to when posting on social media. However, there are solutions to help overcome…
Understanding the Guidelines Understanding what we in pharma can and cannot post about on social media is central to any strategy. In our industry, we must adhere to various and particularly stringent compliance guidelines when marketing and communicating. We have various do’s and don’ts from a range of different food and medicinal health agencies regarding…
Fear of Social Media Companies are only one or two incidents away from a crippling catastrophe. Various public customer service disasters, especially those caught on film, have led to people airing their grievances over social media, costing companies hundreds of millions of dollars in lost stocks and share values, and compensation and settlement fees. Pharma…
Where is Your Audience? Knowing which social media platforms your audience is on is the first place to begin. Statistics for January 2018 listing the most popular social networks worldwide, ranked by the number of active accounts, shows Facebook (2,167 billion people), as the most active, followed by YouTube (2nd), Instagram (7th), and Twitter (9th)1.…
The Power of Social Media Social media is one of the quickest and most direct ways of communication currently available. Whether people have questions and queries, or things go wrong, we should be able to have reasonable conversations over social media with any company. Social media has the power to build up and bring down…