Communication encompasses branding, marketing, PR, engagement and content

In its essence, communication is the sending and receiving of information. With the creation of the world wide web and the advent of social media, communication has never been so quick, easy, ubiquitous and used as much as it is right now. Social media has taken over our way of communication. In business, it has become the most powerful and economically efficient tool. Driven by content, brands are being built faster than ever, marketing is becoming more targeted, PR is more effective, and engagement direct and responsive.


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