For us, the objective of communications is to inform, educate and entertain. How one goes about achieving that over digital media, and in particular social media, can be as simple or as complicated as one wishes. The heart of any communications is content, and in pharma, it must be compliant. What one then wishes to…
Where is Your Audience? Knowing which social media platforms your audience is on is the first place to begin. Statistics for January 2018 listing the most popular social networks worldwide, ranked by the number of active accounts, shows Facebook (2,167 billion people), as the most active, followed by YouTube (2nd), Instagram (7th), and Twitter (9th)1.…