For us, the objective of communications is to inform, educate and entertain. How one goes about achieving that over digital media, and in particular social media, can be as simple or as complicated as one wishes. The heart of any communications is content, and in pharma, it must be compliant. What one then wishes to…
Applying the Guidelines In our previous blogs, we discussed some of the challenges faced by pharma in using social media, how social media metrics indicate that pharma must produce more content and improve engagement, and the various guidelines that pharma must adhere to when posting on social media. However, there are solutions to help overcome…