The Power of Social Media
Social media is one of the quickest and most direct ways of communication currently available. Whether people have questions and queries, or things go wrong, we should be able to have reasonable conversations over social media with any company. Social media has the power to build up and bring down the biggest of companies.
Engagement is Key
Pharma should become adept at communications over social media, so they can manage all requirements. A lack of engagement is an opportunity for misinformation, which can lead to a failure in understanding each other. When things are going well for a company, naturally this should be reflected across all social media, but when they aren’t, this should be addressed appropriately on there too. The way our industry deals with high profile problems is to shut down all engagement over social media, usually to avoid anyone admitting any responsibility and liability, and all communication is performed via their lawyers. Of course, there are times when lawyers are needed, but if brand loyalty has been built over time on social media, then any negativity would be dealt with more effectively. Moreover, communication is key to open and honest dialogue and more transparency.
Huge Opportunity for Pharma
Social media is here in a big way and it is not going anywhere anytime soon. It would be folly to ignore its potential to help shape the next era of communication. We have gone from mass outbound communication to a much more reactive and responsive form of communication because of social media. We now have the biggest opportunity that we have ever had to inform, educate, and engage with stakeholders. Opportunities to connect and engage with the audience should not be missed. Furthermore, there is slow but growing competition within the pharma industry, and if a few early adopters are on-board, it could be the game changer that our industry needs to drive itself forward.
If you would like to learn more about how we can help your company progress with your social media and digital medical communications, please do get in touch!